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CBD Buying Guide: Label Decoded

Updated: Sep 1, 2023

CBD Buying Guide: Label Decoded

In today's wellness-conscious world, CBD has emerged as a popular choice for those seeking natural remedies for various ailments. However, navigating the world of CBD products can be bewildering, especially when it comes to understanding product labels. This comprehensive CBD buying guide is here to decode those labels, helping you make informed choices and ensure you get the most out of your CBD experience.

CBD Buying Guide, Label Deciphered, Types of CBD oils available in India,  Woman showing CBD

Understanding CBD: What Is It?

CBD, short for cannabidiol, is a naturally occurring compound found in the cannabis plant. It is non-psychoactive, meaning it won't get you high like its counterpart, THC. Instead, CBD is renowned for its potential health benefits, such as relieving pain, reducing anxiety, and improving sleep.

Types of CBD Products

CBD comes in various forms, each with its unique characteristics:

  1. Full-Spectrum - Contains a wide range of cannabinoids, terpenes, and other beneficial compounds from the cannabis plant.

  2. Broad-Spectrum - Similar to full-spectrum but without THC.

  3. CBD Isolate - Pure CBD without any other cannabinoids.

The Importance of Reading Labels

Before delving into the specifics of CBD labels, it's crucial to emphasize the importance of reading them. Labels provide vital information about the product's contents, helping consumers make informed choices and ensuring safety.

Deciphering CBD Labels: Key Elements

  1. CBD Concentration - The first item to scrutinize on a CBD label is the CBD concentration. This tells you how much CBD is in the product. It's usually expressed in milligrams (mg) and helps you determine the product's potency.

  2. THC Content - Check for the THC content. While CBD is non-psychoactive, some products may contain trace amounts of THC, which could have legal implications or cause unwanted side effects.

  3. Other Cannabinoids - Look for information about other cannabinoids present. Full-spectrum CBD products contain a range of cannabinoids, each with potential health benefits. Broad-spectrum contains multiple cannabinoids without THC, and CBD isolate contains only pure CBD.

  4. Ingredients - Review the list of ingredients to ensure you're not allergic to any components. Additionally, it helps you identify any potential additives or preservatives.

  5. Serving Size - Understanding the serving size helps you gauge how much CBD you're consuming with each use.

  6. Recommended Use - Pay attention to recommended use instructions, which guide you on how to consume the product effectively.

Understanding CBD Product Strength

When it comes to CBD products, understanding their strength is key. Essentially, this strength refers to how much Cannabidiol (CBD) is packed into a given volume. Initially, CBD concentration was often expressed as a percentage, but nowadays, the most important measure is the number of milligrams (mg) of CBD in the product. This mg value gives you a clear idea of the total amount of cannabinoids present.

Why does this matter? Well, knowing the strength helps you evaluate the product's cost-effectiveness and its suitability for your needs as you embark on your CBD journey. So, next time you're shopping for CBD, keep an eye out for those milligrams on the label – they'll be your trusty guide.

Understanding CBD Strength / Decoding CBD Product Labels

Assume you're considering taking two bottles of CBD oil oral drops. One is a 10ml bottle with 1000mg of CBD specified on the label, while the other is a 20ml bottle with the same amount mentioned on the label.

While both bottles contain the same quantity of cannabis (1000mg), the concentrations are different. In percentage terms, the 10ml bottle of CBD oil has 10% CBD and the 20ml container contains 5% CBD, implying that each drop contains half the quantity of CBD.

How to calculate your CBD dose?

There’s a simple calculation you can make to determine the strength of CBD oil.

This is how it works:


  • Low strength is defined as anything less than 5 mg/mL (10%).

  • Medium strength is defined as anything between 15 and 30 mg/mL (15-30%).

  • Anything between 30 and 60 (30-60%) is considered strong.

  • Everything else (60+%) is termed ultra-high-strength or concentrate.


  • A 10 ml bottle contains 200 drops, thus to determine the mg per drop, divide the total CBD mg by the number of drops.

  • 4500mg / 200 drops (10 ml) = 22.5mg CBD in each drop

  • The 20ml bottle includes 400 drops, which means that each drop provides 11.25mg of CBD (the same amount of CBD has been diluted into a larger volume of carrier oil, so each drop contains less).

  • Because the 10ml bottle is twice as potent, you would need to use twice as many drops of the 20ml product to attain the same dose.





10 ml CBD oil drops with 4500 mg of CBD


200 (10ml)

​22.5 mg of CBD per drop


20ml CBD oil drops with 4500mg of CBD



​11.25 mg of CBD per drop


30ml CBD oil drops with 4500mg of CBD



7.5 mg of CBD per drop

The Value Equation

When comparing prices, you ultimately want to know the price you are paying for each mg of CBD, not the price per total liquid quantity. When comparing various CBD products, you should always use a basic formula to get an accurate representation of what you're paying for. Simply divide the price by the amount of CBD mg to obtain the 'price per mg of CBD':





30ml CBD oil drops with 4500 mg of CBD @ ₹ 3,199

₹ 3199


0.71 Rs per mg of CBD


30ml CBD oil drops with 1000 mg of CBD @ ₹ 2,999

₹ 2999


2.99 Rs per mg of CBD

Bottle 1 may appear to be more expensive to purchase, but because the strength is higher, you have more CBD per drop and therefore a better efficacy, allowing you to use fewer drops of CBD oil for the same result. Even if it appears to be the reverse at first glance, bottle 2 costs twice as much as bottle 1.

Choosing the Right CBD Product

When selecting a CBD product, consider your needs, quality, and lab testing:

  1. Consider Your Needs - Think about why you're using CBD – whether it's for pain relief, relaxation, or sleep improvement. Different products may cater to specific needs.

  2. Quality Matters - Choose reputable brands known for producing high-quality CBD products.

  3. Check for Lab Testing - Reputable brands should provide third-party lab test results, ensuring transparency and product safety.

ADDITIONAL TIP - Always read the CBD drop ingredients label to see how the CBD is listed. The % or mg of CBD indicated in a product may not be the pure CBD quantity - it may refer to a 'CBD component,' which may be a combination of CBD with another carrier, i.e., a watered-down concentration of CBD


In conclusion, navigating the world of CBD products can be daunting, but understanding product labels is the key to making informed choices. Always read labels carefully, consider your needs, and choose high-quality products from reputable sources. CBD has the potential to offer numerous health benefits when used correctly and responsibly.

CBD Buying Guide: Label Decoded



  1. Is CBD legal everywhere? CBD's legality varies by location, so it's essential to check your local laws.

  2. Can I overdose on CBD? CBD is considered safe, but it's best to start with a low dose and consult a healthcare professional for personalized guidance.

  3. How long does it take for CBD to work? The time it takes for CBD to take effect can vary, but many people report feeling its effects within 30 minutes to an hour.

  4. Are there any side effects of using CBD? While side effects are generally rare, some people may experience mild side effects like dry mouth or dizziness.

  5. Can I use CBD while taking medication? It's advisable to consult your healthcare provider before using CBD if you're taking medication to avoid potential interactions.

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